Giorgio Armani has just announced that actress Megan Fox will be the new official worldwide face for Emporio Armani Underwear and Armani Jeans for 2010.
I don't really know what to make of that. On one hand I think it's great that brands now prefer to use "real' people to head up their campaigns, however much airbrushing that might cost them. On the other hand, I feel like fashion houses should stick with fashion models, who are naturally at the top of the profession when it comes to striking a pose.
That said, I do love women who look like women, and so Megan Fox does seem like a good choice...especially for a brand that was at the very origin of the billion-dollar red carpet relationship that now exists between fashion designer and celebrity.