Thursday, 14 January 2010

Choo-Choo Train Calls At Ugg

I can't believe that Jimmy Choo has just announced a co-branding project with Ugg Australia. Later this year, in the autumn, they plan to launch a limited edition collection of women's sheepskin footwear.

I really don't get how a brand that launched itself on a four-inch high heel and splashings of sexy, red carpet glamour, can even conceive of getting into a creative bed with Ugg, the brand that creates boots that are the absolute antithesis of desirability.

Still, Jimmy Choo's collaboration with Hunter did produce the first pair of beautiful wellies, in black mock-croc.

So I guess we will just have to wait and see if there's proof that creative opposites do attract.

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