Thursday, 22 April 2010
When Politics And Fashion Don't Mix
Carla Bruni Sarkozy recently guest-edited the weekly French style supplement Madame Figaro.
What one would expect should have been the magazine's most successful issue of the year, if not to date, was surprisingly and notably thin on advertisers.
Is this a case of politics and fashion not making a successful financial mix?
Do the usual heavyweight suspects of fashion branding not like to pick sides (any brand advertising in a publication with a First Lady acting as editor in chief cannot avoid this been seeing as overt support of the acting political party)?
Perhaps so, since the issue in question must have a spectacular seller, seeing unprecedented readership figures...and thereby making that particular edition of Madame Figaro an anticipated advertising record-breaker.
Clearly the fashion industry seems most comfortable on neutral ground, whichever designer heels it is standing in.