Wednesday, 14 April 2010

Is Kate Losing Her Midas Touch?

It used to be that everything Kate Moss touched, turned to gold. Her collaborations with Topshop and Longchamp are just a couple of examples of her Midas touch (her partnership with the latter label earned them a 25 percent increase in sales the month it was launched).

It would seem however, that the Parisian art scene is not in agreement, if the cancellation of the Kate Moss exhibition at Les Arts Décoratifs in Paris is anything to go by.

Scheduled for March next year, the exhibition planned to examine the Kate Moss myth in advertising, but it has now been shelved due to a lack of sponsorship.

This does seem odd, since Kate Moss is not only a muse to the fashion industry, but to the art world too; she has posed for artists Marc Quinn, Sam Taylor-Wood, Gary Hume, and the legendary Lucian Freud.

What's more, how easy would it have been for either Topshop, Longchamp, or another one of the brands for which Moss is the star of their advertising campaign, to sponsor the exhibition (and in the process, reap even further financial reward from Moss's image)?

No comments:

Post a Comment