Wednesday, 22 September 2010

Chanelling Coco

Chanel is not a word, not an adjective, it is a name and trademarked brand - something the lawyers at Chanel want you to be very aware of; you may not use it in vain.

This week the super-brand took out a full page ad in WWD to inform the fashionable public:

“A note of information and entreaty to fashion editors, advertisers, copywriters and other well-intentioned mis-users of our Chanel name:
Chanel was a designer, an extraordinary woman who made a timeless contribution to fashion. Chanel is a perfume. Chanel is modern elegance in couture, ready-to-wear, accessories, watches and fine jewelry. Chanel is our registered trademark for fragrance, cosmetics, clothing, accessories and other lovely things. Although our style is justly famous, a jacket is not ‘a Chanel jacket’ unless it is ours, and somebody else’s cardigans are not ‘Chanel for now.’ And even if we are flattered by such tributes to our fame as ‘Chanel-issime,  Chanel-ed, Chanels, and Chanel-ized’, PLEASE DON’T. Our lawyers positively detest them. We take our trademark seriously.
Chanel, Inc.”

Chanel is Chanel, and everything else is incomparable - now, by law.

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