So Ungaro has appointed Lindsay Lohan as its new Artistic Advisor, paving the way for a Fashion Off between the Princess of Trends and the current Queen of Style: Kate Moss.
So far, the announcement has not been met with overwhelming enthusiasm; more surprise, that a young actress celebrated for her rock n' roll lifestyle, rather than her thespian talents, is now dictating the creative direction of a formerly revered house, originally founded in 1964.
When Emmanuel Ungaro launched his brand, it grew to become a synonym for chic, its signature found in the collections' bright colours, animal and floral prints, and Oriental allure.
How is Lindsay Lohan going to fare in comparison to a designer who was trained by the famed Cristobal Balenciaga?
It is interesting that when Kate Moss launched her collection for Topshop, she was by contrast greeted with much enthusiasm and applause.
However this may have more to do with the fact that Topshop is somewhere you go to stock up on inexpensive reinterpretations of the season's catwalk trends; Ungaro is a maison de mode, to which fashionistas look for original and new ideas.
Lindsay Lohan's first collection for Ungaro will be showcased during Paris Fashion Week...until then, watch this space.