There were no invitations, no emails, just a phone call, asking the chosen editors to be at the Tom Ford boutique at a certain date and time.
Again going against the tide, he chose to showcase his collection on fashion and cultural icons, instead of high profile fashion models: Daphne Guinness, Lauren Hutton, and Beyoncé, all walked in the show.
What's more, no-one was allowed to take pictures, apart from Ford's own in-house photographer. A few, however, have leaked onto Fashionologie's website, which is frm where I bring you the headshots below - how many of the famous faces are you able to recognize pre-makeup?
Explaining the extreme levels of secrecy to WWD, Ford said: 'this fashion immediacy thing — I get [it].…I don’t get the need for this immediacy. In fact, I think it’s bad. The way the system works now, you see the clothes, within an hour or so they’re online, the world sees them. They don’t get to a store for six months.
...The next week, young celebrity girls are wearing them on red carpets. They’re in every magazine. The customer is bored with those clothes by the time they get to the store. They’re overexposed, you’re tired of them, they’ve lost their freshness, you see somebody wearing it and you say, “Oh, that’s that jacket that was in blah, blah, blah, blah, blah." Or [a] customer doesn’t want to wear that jacket that was in blah, blah, blah, blah, blah. In addition, all of the fast-fashion companies that do a great job, by the way, knock everything off. So it’s everywhere all over the streets in three months and by the time you get it to the store, what’s the point?'.
Personally, I am in complete agreement.
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